Sure, there are many complicated and vague guides on writing a sales resume, but this isn't one of them!
A professional resume is something like your job market ID — it communicates who you are, what you can do, and what you have achieved. And for that, you'll need valuable tips, detailed examples, sleek templates, and real-life samples to lead you through the entire writing process. So, dive right in!
Keep on reading and learn how to:
- Craft an appealing professional profile for your sales resume
- Include your biggest achievements in your work experience section
- Make your sales education section stand out
- Pick the essential skills to put on your sales resume
- Access top resources for job-seeking salespeople
Still looking for a job? These 100+ resources will tell you everything you need to get hired fast.
1. Craft an appealing professional profile for your sales resume
As someone in sales, you’ve likely learned how to perfect an elevator pitch, and your summary is the elevator pitch of your experience, education and skills. When hiring managers are going through their piles of resumes, the first thing they’ll look at is your summary section.
Your first step in creating a resume easily is to look at what the company you’re applying for wants. For example, if they say they’re looking for someone who is passionate and experienced, put these traits in the opening line of your summary.
So, for example, you can lead with, “Passionate, persistent, accomplished sales manager with 8 years of experience in a sales environment.” Next, think about what you have knowledge of. For example, if you regularly use Oracle Sales, MailChimp and Tenfold, quickly list off those programs in your summary.
Finally, end with your education and accomplishments. If you regularly help companies update their systems or improved your last job’s customer retention by 25%, put those accomplishments here so hiring managers know exactly how you can help their company.
Here's an example of a strong sales resume summary
Accomplished sales representative with a positive, passionate and persistent attitude. With an experience of 7+ years working in the sales environment coupled with the exposure to Oracle Sales, LinkedIn Sales and SAP Sales. Successfully improved customer retention by 25%.
2. Include your biggest achievements in your work experience section
We’ll be honest with you, experience helps a lot when looking for a sales position, and this is where you’ll be able to shine with hiring managers. The main thing to remember when crafting your work experience section? Hiring managers want to see accomplishments, not job responsibilities.
This section will closely align with your skills section. However, employers want to see proof of your skill set. Simply saying that you're great at closing or regularly set and exceed goals doesn’t show hiring managers you can actually do these things.
Instead, look to see how you can prove you can do those things. For example, if you averaged over $5 million in annual sales or increased revenue by 80%, include this measurable data. If you don’t have an example like this, or if the company you’re applying to is looking for something more along the lines of “dedicated” or “knowledgeable,” include short phrases that prove you’re right for the job, including, “took no sick days in four years” or “strong knowledge in clothing sales.”
Finally, remember that your potential employer doesn’t need to know about everything you’ve accomplished in the past. Instead, look to include highlights, giving the most space to your most recent position.
Here's an example og an effective sales work experience section
Digital Evangelist, Bangalore, India
Inside Sales, SAP
2017-2021
- Advised customers on how to effectively strategize business transformation for enhanced ROI & Sustainability
- Managed entire North, West & East region for SAP ERP Cloud i.e. Business by Design.
- Responsible for logo acquisition & incremental business from installed base.
- Euro 140 K revenue attainment in the small and medium business.
- Maintained 4X pipeline.
3. Make your sales education section stand out
Whether you graduated from high school or hold and MBA, listing your education shows employers your formal qualifications for a position.
However, a lot of people simply list their educational institution’s name, years attended and what degree they obtained. While this is fine for some positions, you can make your educational section work harder for you by listing relevant classes or accomplishments.
Made it on Dean’s List throughout college or worked as the president of your high school’s Future Business Leaders of America club? This is the time to let employers know, so take the time to list off a few of your relevant educational accomplishments under each school.
Finally, look to include measurable accomplishments, such as increased club revenue by 15%, that further prove why you’re the right fit for the job.
Here's an example of how to list education in a sales resume
St. Joseph's College of Commerce, Bangalore, India
Master of International Business
2014-2017
- International Trade and Commerce
- Export and Import Policies
- Project Management
- Basic German
4. Pick the essential skills to put on your sales resume
As someone working in sales, you have a host of essential skills in your arsenal. You may wonder how to include them, or if you should include them all.
The first step in figuring out your skills is to make a list of your hard and soft skills. After listing your skills into two categories, look at what your potential employer wants in an employee.
So, if they need someone with product knowledge and excellent client retention, include those in your skill section. Do not worry about measurable data in this section; you’ve already shown why you’re right for the position in your work experience and education sections.
Effective sales skills to include in your resume
- Product knowledge
- Persuasion
- Negotiation
- Active listening
- Resilience
- Self-motivation
- Time management
- Client acquisition and retention
- Attention to detail
- Organization
- Written and verbal communication
- Microsoft suite
- Closing
Remember, you use a plethora of skills in your work every single day, and you’re not going to have the room to include every skill you have in this section. Instead, look to narrow down your skills section to 8-12 relevant skills sales employers look for.
5. Top resources for job-seeking salespeople
Navigating the job market as a sales professional requires not only an effective resume but also knowledge of where to look for the best opportunities. And for that reason, we've compiled a short list of resources to help you with your job hunt:
- Industry-specific job boards: Platforms with niche focus like SalesGravy, SalesJobs, or Simply Sales offer countless job postings pertaining to sales positions.
- General job search platforms: Next, you can go through websites that aggregate job postings from all industries, such as Monster, Indeed, Glassdoor, or SimplyHired.
- LinkedIn: LinkedIn is invaluable for salespeople not only for job listings but for networking with industry leaders, joining sales-focused groups, and showcasing your professional brand.
- Professional associations: Organizations like the National Association of Sales Professionals (NASP), the Institute of Sales Management (ISM), and the Association of Professional Sales (APS) can give you access to a wealth of resources including networking opportunities, development programmes, and industry insights.
- Courses & certificates: To gain the competitive edge, you can continue upskilling with courses offered by online learning platforms such as Coursera, edX, Udemy, and LinkedIn Learning.
No matter how many job postings you end up responding to, take the time to craft the perfect sales resume for each potential employer by looking at what they need according to the job description, and you’ll see the job offers start rolling in.
Sales Resume FAQ
What's the best way to showcase my skills on a sales resume?
The key to showcasing your skills is specificity. For example, instead of just saying "excellent communication skills" in the skills section of your resume, you can say that you've "Closed 20 B2B deals within the first 3 months.” when detailing your work experience. Also, always tailor your skills to match the job description as closely as possible.
How can I highlight my achievements on a sales resume effectively?
Including achievements on your resume is an excellent way of showing to potential employers that you can get things done. When detailing your achievements, we recommend using quantifiable data whenever possible to give your words more weight. Also, don't forget to link your achievements to specific business outcomes: "Implemented a strategy that boosted customer retention by 20%."
Should I include references in my sales resume?
In this day and age, references are generally seen as space-fillers. Instead, have your references ready on a separate document that you can produce when asked to. Then, you can include a phrase like “References available upon request” near the end of your sales cover letter. BUT, if the job posting you’re applying for explicitly says to include references on your resume, do as instructed.
Is a uniform format important in a sales resume?
Not only is it important, but it's one of the elements of your job application that communicate your professionalism and attention to detail. The best thing you can do is keep things consistent. Applying the same formatting style for every section makes your resume sleek and easy to read. Don't be afraid to use bullet points, bold type, italics, and so on.
What if I have gaps in my employment on my sales resume?
In this case, honesty is the best policy! Gaps in employment are pretty common. But it's important to handle them tactfully. Try to put a positive spin on this situation. For example, you can highlight what you did during that time that adds value to your sales skills: courses, certifications, volunteering, further training, etc.